{"id":26847,"date":"2025-06-11T08:14:38","date_gmt":"2025-06-11T08:14:38","guid":{"rendered":"https:\/\/oltrematica.it\/from-seo-to-geo-optimizing-for-generative-search-engines\/"},"modified":"2026-05-11T08:54:04","modified_gmt":"2026-05-11T08:54:04","slug":"from-seo-to-geo-optimizing-for-generative-search-engines","status":"publish","type":"post","link":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/","title":{"rendered":"From SEO to GEO: Optimizing for Generative Search Engines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26847\" class=\"elementor elementor-26847 elementor-26106\" data-elementor-settings=\"{&quot;asli_hide_title_disabled&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aff5f2f e-flex e-con-boxed e-con e-parent\" data-id=\"4aff5f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc06ead elementor-widget elementor-widget-text-editor\" data-id=\"4dc06ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Online search<\/strong> is undergoing a <strong>radical transformation<\/strong>.<\/p>\n\n\n\n<p>With the advent of generative search engines powered by <a href=\"https:\/\/www.osservatori.net\/blog\/artificial-intelligence\/come-funziona-ai-generativa-significato-applicazioni\/\">artificial intelligence<\/a>, such as <a href=\"https:\/\/www.retedeldono.it\/magazine\/chat-gpt#:~:text=ChatGPT%20%C3%A8%20in%20grado%20di%20generare%20risposte%20ben%20formulate%20se,avanti%20e%20pi%C3%B9%20nello%20specifico.\">ChatGPT<\/a>, Google AI <a href=\"https:\/\/www.agendadigitale.eu\/mercati-digitali\/ai-overviews-nei-risultati-di-google-come-funziona-e-i-problemi\/\">Overviews<\/a>, <a href=\"https:\/\/www.fastweb.it\/fastweb-plus\/intelligenza-artificiale\/google-gemini-cose-come-funziona-e-come-utilizzarla\/\">Gemini<\/a>, and <a href=\"https:\/\/www.avantgrade.com\/intelligenza-artificiale\/perplexity-ai\">Perplexity<\/a>, the traditional <a href=\"https:\/\/www.fastweb.it\/fastweb-plus\/digital-marketing-social\/seo-cose-a-cosa-serve-e-come-usarla-a-tuo-vantaggio\/\">SEO<\/a> paradigm is evolving into a new approach: Generative Engine Optimization (GEO).<\/p>\n\n\n\n<p><strong>This article explores how to effectively transition from conventional SEO strategies to an integrated GEO approach<\/strong>, providing both an in-depth analysis and practical guidance for <a href=\"https:\/\/www.oracle.com\/it\/cx\/marketing\/digital-marketing\/\">digital marketing<\/a> professionals.<\/p>\n\n\n\n<h2 class=\"\">Understanding Generative Engine Optimization (GEO): Definition and the Concept of Results for Generative Search Engines<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.fastweb.it\/fastweb-plus\/digital-marketing-social\/geo-generative-engine-optimization-cose-e-come-funziona\/\">Generative Engine Optimization (GEO)<\/a> refers to the process of<strong> optimizing web content to increase its visibility in responses<\/strong> generated by <strong>AI-powered search engines<\/strong>.<\/p>\n\n\n\n<p>This recently coined term describes <strong>a set of techniques and strategies aimed at making content easily interpretable<\/strong> and <strong>selectable by new generative search engines<\/strong>.<\/p>\n\n\n\n<p>Unlike traditional search, which returns lists of links, <strong>these new tools provide direct and concise answers to users\u2019 questions<\/strong> <strong>by drawing from sources considered authoritative and relevant<\/strong>.<\/p>\n\n\n\n<p><strong>GEO<\/strong> therefore emerged as a <strong>response to the need to adapt content to this new search ecosystem<\/strong>, where the goal is no longer just to appear in results, but to be <strong>cited and included in AI-generated answers<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The fundamental differences between SEO and GEO<\/h3>\n\n\n\n<p>The <strong>main difference between GEO and SEO<\/strong> lies in their <strong>approach to content optimization<\/strong>.<\/p>\n\n\n\n<p>While <strong>traditional SEO<\/strong> uses methods such as <strong>keywords and links to rank in SERPs<\/strong> (Search Engine Results Pages), <strong>GEO<\/strong> employs <strong>advanced technologies to create content<\/strong> that is selected by <strong>generative search engines<\/strong>.<\/p>\n\n\n\n<p><strong>Classic SEO<\/strong> focuses on optimizing for search engines that display lists of results, with the goal of <strong>driving organic traffic to a website<\/strong>.<\/p>\n\n\n\n<p><strong>GEO<\/strong>, on the other hand, <strong>optimizes for engines that generate direct answers<\/strong>, focusing on the <strong>quality <\/strong>and <strong>reliability of information<\/strong>.<\/p>\n\n\n\n<p>Here are the <strong>main differences<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The traditional SEO relies mainly on keywords and backlinks, while GEO emphasizes the quality and reliability of information;<\/li>\n\n\n\n<li>while SEO aims to bring the user to the website, GEO focuses on providing precise answers directly through the AI interface;<\/li>\n\n\n\n<li>SEO optimization emphasizes technical optimization, whereas GEO prioritizes well-structured content that is semantically coherent and supported by clear data.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-26126\" src=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Scritta-SEO-vcino-al-computer.jpg\" alt=\"With the arrival of AI-based search engines, SEO techniques are evolving toward a generative-model-based approach known as GEO. In the photo, the word \u201cSEO\u201d appears next to a laptop, with a cup of coffee beside it.\" srcset=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Scritta-SEO-vcino-al-computer.jpg 1024w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Scritta-SEO-vcino-al-computer-300x200.jpg 300w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Scritta-SEO-vcino-al-computer-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How generative search engines work<\/h3>\n\n\n\n<p>Generative search engines use <strong>large language models (LLMs)<\/strong> to understand user queries and generate<strong> direct, context-aware answers<\/strong>.<\/p>\n\n\n\n<p>These systems do not simply match keywords; instead, they <strong>analyze the context of the question and select the most relevant sources<\/strong> to <strong>synthesize a complete answer<\/strong>.<\/p>\n\n\n\n<p>When a user asks a complex question, <strong>AI search engines<\/strong> use<strong> machine learning models<\/strong> to provide a <strong>detailed and accurate overview<\/strong>.<\/p>\n\n\n\n<p>All of this, of course, requires a rethinking of the optimization approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO vs GEO: how we got to AI-based search engines<\/h2>\n\n\n\n<p>The <strong>online search landscape<\/strong> is undergoing a <strong>significant transformation<\/strong>.<\/p>\n\n\n\n<p><strong>Google still dominates the search market<\/strong>, but <strong>AI-based answer engines are rapidly emerging as alternative tools<\/strong> for information discovery.<\/p>\n\n\n\n<p><strong>ChatGPT, for example, has seen impressive growth, doubling its number of users in the last six months<\/strong>, reaching 400 million weekly active users by February 2025.<\/p>\n\n\n\n<p>This evolution has given rise to what is known as a \u201c<a href=\"https:\/\/www.studiosamo.it\/cosa-sono-i-risultati-zero-click-e-perche-sono-importanti\/\">zero-click<\/a>\u201d world: visibility depends on being included in the answers users see, regardless of whether they click or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages and challenges of the transition from SEO to GEO<\/h3>\n\n\n\n<p>The <strong>shift from a purely SEO approach to a GEO strategy<\/strong> offers <strong>several advantages<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>greater adaptability to new user search habits, which are increasingly oriented toward immediate and concise answers;<\/li>\n\n\n\n<li>ability to reach users even without a click, increasing brand visibility;<\/li>\n\n\n\n<li>Greater relevance in AI-generated answers, which select sources perceived as authoritative and trustworthy.<\/li>\n<\/ul>\n\n\n\n<p>However, this <strong>transition<\/strong> also involves <strong>significant challenges<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the need to rethink content strategies, moving from a keyword-based approach to one focused on the quality and relevance of information;<\/li>\n\n\n\n<li>adaptation to new success metrics that go beyond traditional SEO KPIs;<\/li>\n\n\n\n<li>Increased competition to be selected as an authoritative source by generative engines.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Impact of Generative Engine Optimization on digital marketing<\/h3>\n\n\n\n<p>Generative Engine Optimization is <strong>redefining digital marketing strategies<\/strong>.<\/p>\n\n\n\n<p><strong>Le aziende non possono pi\u00f9 limitarsi a ottimizzare per i motori di ricerca tradizionali<\/strong>, ma devono<strong> adattarsi a un ecosistema pi\u00f9 complesso<\/strong>, dove l&#8217;intelligenza artificiale gioca un ruolo centrale.<\/p>\n\n\n\n<p><strong>In this new scenario, being visible means being selected and cited by generative AIs in their responses.<\/strong><\/p>\n\n\n\n<p>This paradigm shift requires a <strong>rethinking of content strategies, with a focus on quality, authority, and information structure.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"736\" class=\"wp-image-26128\" src=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Persona-che-utilizza-strumenti-IA.jpg\" alt=\"The acronym GEO refers to a content optimization technique based on generative search engines. In the photo, a person performing an online search using artificial intelligence tools.\" srcset=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Persona-che-utilizza-strumenti-IA.jpg 1024w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Persona-che-utilizza-strumenti-IA-300x216.jpg 300w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Persona-che-utilizza-strumenti-IA-768x552.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Operational strategies for implementing GEO: analyzing current visibility in responses provided by generative search engines<\/h2>\n\n\n\n<p>Before <strong>implementing any GEO strategy<\/strong>, it is essential <strong>to assess your starting position<\/strong>.<\/p>\n\n\n\n<p>A comprehensive analysis of <strong>current visibility in AI responses<\/strong> should <strong>include<\/strong>:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Systematic verification of brand presence in answers to key questions within your industry;<\/li>\n\n\n\n<li>Analysis of sources cited by AI for competitors, in order to understand which factors influence source selection;<\/li>\n\n\n\n<li>Identification of differences between traditional SEO performance and visibility in AI-generated responses.<\/li>\n\n\n\n<li>Definition of a benchmark for your industry to measure future progress.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing existing content for generative search engines<\/h3>\n\n\n\n<p>Once the initial analysis is completed, it is possible <strong>to optimize existing content to improve visibility in generative engines<\/strong>:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restructuring the most important pages to facilitate information extraction, with a clear and logical structure;<\/li>\n\n\n\n<li>Enriching content with facts, figures, and citations that increase perceived authority;<\/li>\n\n\n\n<li>Transforming descriptive content into question-and-answer formats, which better align with how generative engines are used;<\/li>\n\n\n\n<li>Implementing structured schemas relevant to your industry to facilitate AI interpretation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Development of a hybrid SEO+GEO content strategy<\/h3>\n\n\n\n<p>To maximize visibility in both traditional and generative search engines, it is advisable to develop a hybrid content strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop <strong>content pillars with a thematic cluster architecture<\/strong> that facilitates the understanding of relationships between different topics;<\/li>\n\n\n\n<li>Produce <strong>definitive guides on your areas of expertise, positioning yourself as an authoritative source<\/strong>;<\/li>\n\n\n\n<li><strong>Create citable factual resources<\/strong> (studies, statistics, benchmarks) that increase the likelihood of being referenced in AI-generated responses;<\/li>\n\n\n\n<li>Establish an <strong><a href=\"https:\/\/lacontent.it\/calendario-editoriale\/#:~:text=campagne%20di%20comunicazione.-,Cos'%C3%A8%20un%20calendario%20editoriale%3F,campagne%20pubblicitarie%20online%20che%20offline.\">editorial calendar<\/a> that integrates both traditional SEO objectives and GEO-focused goals.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Technical optimization for AI accessibility<\/h3>\n\n\n\n<p>The technical aspect remains fundamental in GEO as well, but with some specific characteristics:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep data simple and clear, using standard HTML and limiting complex JavaScript for important content;<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/www.seozoom.it\/dati-strutturati\/\">structured data<\/a> to improve entity recognition and relationships (schema markup for Organization, Person, Product, Article);<\/li>\n\n\n\n<li>Prioritize site speed and performance by optimizing images, scripts, and improving <a href=\"https:\/\/it.semrush.com\/blog\/cosa-sono-i-core-web-vitals-e-come-cambiano-la-seo\/\">Core Web Vitals<\/a>;<\/li>\n\n\n\n<li>Facilitate crawling by AI systems by explicitly allowing access to<strong> AI crawlers<\/strong> (GPTBot, PerplexityBot, etc.) via <a href=\"https:\/\/www.serverplan.com\/blog\/robot-txt\/#gref\">robots.txt<\/a>;<\/li>\n\n\n\n<li>Optimize multimedia assets for <a href=\"https:\/\/www.ibm.com\/it-it\/think\/topics\/multimodal-ai\">multimodal <\/a>visibility, using descriptive file names, clear alt text, and accurate video transcripts.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"915\" height=\"1024\" class=\"wp-image-26130\" style=\"width: 828px; height: auto;\" src=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Immagine-simbolica-del-concetto-di-ricerca-online.jpg\" alt=\"A GEO approach in content creation is very important for optimizing content for generative search engines. In the photo, a symbolic image of the concept of online search: a woman on a ladder climbing through various search bars.\" srcset=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Immagine-simbolica-del-concetto-di-ricerca-online.jpg 915w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Immagine-simbolica-del-concetto-di-ricerca-online-268x300.jpg 268w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Immagine-simbolica-del-concetto-di-ricerca-online-768x859.jpg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Case studies and best practices: examples of successful transitions from SEO to GEO<\/h3>\n\n\n\n<p><strong>Successful cases<\/strong> in the transition from SEO to GEO share some<strong> common elements<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A gradual approach that integrates <strong>new GEO practices while maintaining strong SEO foundations<\/strong>;<\/li>\n\n\n\n<li><strong>A focus on creating high-quality content<\/strong> structured to facilitate information extraction.<\/li>\n\n\n\n<li>Implementation of <strong>structured data and semantic markup<\/strong> to improve AI understanding;<\/li>\n\n\n\n<li><strong>Continuous monitoring<\/strong> of visibility both in traditional SERPs and in AI-generated responses.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tools and resources for GEO<\/h3>\n\n\n\n<p>To <strong>effectively implement a GEO strategy<\/strong>, it is useful to rely on <strong>specific tools<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrated dashboards<\/strong> that track both SEO and GEO metrics;<\/li>\n\n\n\n<li><strong>Tools for analyzing<\/strong> visibility in AI-generated responses;<\/li>\n\n\n\n<li><strong>Systems for testing presence in AI chatbots<\/strong> and verifying which sources are cited;<\/li>\n\n\n\n<li>Platforms for optimizing structured data and schema markup.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Monitoring and measuring GEO effectiveness<\/h3>\n\n\n\n<p>To evaluate the effectiveness of implemented GEO strategies, it is important to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement a dashboard that integrates traditional SEO metrics with new GEO-specific KPIs;<\/li>\n\n\n\n<li>Regularly analyze changes in visibility within AI-generated responses;<\/li>\n\n\n\n<li>Systematically test presence in AI chatbots for queries relevant to the business;<\/li>\n\n\n\n<li>Compare visibility data with competitors to identify improvement opportunities.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" class=\"wp-image-26132\" src=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Mano-robotica-che-esprime-il-concetto-di-IA.jpg\" alt=\"The arrival of AI has also changed our concept of online search. A new approach\u2014called GEO\u2014is now needed to optimize content for generative search engines. In the photo, a robotic hand with the word \u201cAI\u201d beside it.\" srcset=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Mano-robotica-che-esprime-il-concetto-di-IA.jpg 900w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Mano-robotica-che-esprime-il-concetto-di-IA-300x300.jpg 300w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Mano-robotica-che-esprime-il-concetto-di-IA-150x150.jpg 150w, https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Mano-robotica-che-esprime-il-concetto-di-IA-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The future of generative optimization: emerging trends in GEO<\/h2>\n\n\n\n<p><strong>The field of Generative Engine Optimization is rapidly evolving<\/strong>, with several emerging trends worth noting:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Increasing integration between traditional SEO and GEO<\/strong>, with complementary strategies that reinforce each other;<\/li>\n\n\n\n<li>Greater importance of <a href=\"https:\/\/www.seozoom.it\/eeat-google\/\">EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)<\/a> to be <strong>selected as authoritative sources by AI<\/strong>;<\/li>\n\n\n\n<li>Growing <strong>relevance of structured data and semantic markup<\/strong> to facilitate AI understanding of content.<\/li>\n\n\n\n<li>Development of new tools specifically designed to measure and optimize visibility in AI-generated responses.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Preparing your strategy to be found in generative search engines<\/h2>\n\n\n\n<p>To effectively prepare for the future of search, driven by generative artificial intelligence, it is essential to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Adopt a flexible approach, ready to adapt to the rapid changes in the digital landscape;<\/li>\n\n\n\n<li>Invest in the <strong>creation of high-quality content<\/strong>, clearly structured and rich in <strong>verifiable <\/strong>data;<br\/><\/li>\n\n\n\n<li><strong>Develop internal expertise on AI technologies<\/strong> and how they work;<\/li>\n\n\n\n<li>Maintain a <strong>balance between optimization for traditional and generative search engines<\/strong>, without completely abandoning classic SEO.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion and reflections on GEO optimization<\/h3>\n\n\n\n<p>The <strong>transition from a traditional SEO approach to an integrated GEO strategy<\/strong> represents a <strong>necessity for companies that want to maintain and increase their online visibility<\/strong> in an increasingly AI-driven landscape.<\/p>\n\n\n\n<p>This shift requires a rethinking of content strategies, with a <strong>focus on quality, authority, and information structure<\/strong>.<\/p>\n\n\n\n<p><strong>Generative Engine Optimization does not replace traditional SEO but complements it<\/strong>, creating a hybrid approach that maximizes visibility in both classic and generative search engines.<\/p>\n\n\n\n<p>Companies that can adapt to this new paradigm by implementing effective GEO strategies will be able to <strong>benefit from the ongoing change in user search behavior<\/strong>.<\/p>\n\n\n\n<p><strong>The future of search engine optimization<\/strong> is already here, and <strong>GEO represents its new frontier<\/strong>.<\/p>\n\n\n\n<p>Being <strong>prepared and proactive in adopting these new strategies<\/strong> can make the <strong>difference between remaining visible or disappearing in the vast ocean of online information<\/strong>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online search is undergoing a radical transformation. With the advent of generative search engines powered by artificial intelligence, such as ChatGPT, Google AI Overviews, Gemini, and Perplexity, the traditional SEO paradigm is evolving into a new approach: Generative Engine Optimization (GEO). This article explores how to effectively transition from conventional SEO strategies to an integrated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,1],"tags":[],"class_list":["post-26847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitization","category-senza-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From SEO to GEO: Optimizing for Generative Search Engines - Oltrematica<\/title>\n<meta name=\"description\" content=\"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From SEO to GEO: Optimizing for Generative Search Engines - Oltrematica\" \/>\n<meta property=\"og:description\" content=\"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/\" \/>\n<meta property=\"og:site_name\" content=\"Oltrematica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oltrematica\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T08:14:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T08:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Ricerca-online-con-strumenti-IA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#\\\/schema\\\/person\\\/df47be7f406dc878c404283eaf2b2488\"},\"headline\":\"From SEO to GEO: Optimizing for Generative Search Engines\",\"datePublished\":\"2025-06-11T08:14:38+00:00\",\"dateModified\":\"2026-05-11T08:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/\"},\"wordCount\":1588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oltrematica.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ricerca-online-con-strumenti-IA.jpg\",\"articleSection\":[\"Digitization\",\"Senza categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/\",\"url\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/\",\"name\":\"From SEO to GEO: Optimizing for Generative Search Engines - Oltrematica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oltrematica.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ricerca-online-con-strumenti-IA.jpg\",\"datePublished\":\"2025-06-11T08:14:38+00:00\",\"dateModified\":\"2026-05-11T08:54:04+00:00\",\"description\":\"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oltrematica.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ricerca-online-con-strumenti-IA.jpg\",\"contentUrl\":\"https:\\\/\\\/oltrematica.it\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ricerca-online-con-strumenti-IA.jpg\",\"width\":1024,\"height\":683,\"caption\":\"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO. In the image, two hands\u2014one robotic and one human\u2014perform a search on a computer.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/from-seo-to-geo-optimizing-for-generative-search-engines\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From SEO to GEO: Optimizing for Generative Search Engines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/\",\"name\":\"Oltrematica\",\"description\":\"L'informatica &egrave; il mezzo, non il fine.\",\"publisher\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#organization\",\"name\":\"Oltrematica SRL\",\"url\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/oltrematica.it\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-cropped-cropped-Oltrematica_logo_POS.png\",\"contentUrl\":\"https:\\\/\\\/oltrematica.it\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-cropped-cropped-Oltrematica_logo_POS.png\",\"width\":881,\"height\":196,\"caption\":\"Oltrematica SRL\"},\"image\":{\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/oltrematica\\\/\",\"https:\\\/\\\/www.instagram.com\\\/oltrematica\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oltrematica\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@oltrematica4631\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/oltrematica.it\\\/en\\\/#\\\/schema\\\/person\\\/df47be7f406dc878c404283eaf2b2488\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d83b7839d47e1a6d48da2b5b7633acfc48b3aed4bfc52c55d15be859757eb04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d83b7839d47e1a6d48da2b5b7633acfc48b3aed4bfc52c55d15be859757eb04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d83b7839d47e1a6d48da2b5b7633acfc48b3aed4bfc52c55d15be859757eb04?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/oltrematica.it\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From SEO to GEO: Optimizing for Generative Search Engines - Oltrematica","description":"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/","og_locale":"en_US","og_type":"article","og_title":"From SEO to GEO: Optimizing for Generative Search Engines - Oltrematica","og_description":"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO.","og_url":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/","og_site_name":"Oltrematica","article_publisher":"https:\/\/www.facebook.com\/oltrematica\/","article_published_time":"2025-06-11T08:14:38+00:00","article_modified_time":"2026-05-11T08:54:04+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Ricerca-online-con-strumenti-IA.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#article","isPartOf":{"@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/"},"author":{"name":"admin","@id":"https:\/\/oltrematica.it\/en\/#\/schema\/person\/df47be7f406dc878c404283eaf2b2488"},"headline":"From SEO to GEO: Optimizing for Generative Search Engines","datePublished":"2025-06-11T08:14:38+00:00","dateModified":"2026-05-11T08:54:04+00:00","mainEntityOfPage":{"@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/"},"wordCount":1588,"commentCount":0,"publisher":{"@id":"https:\/\/oltrematica.it\/en\/#organization"},"image":{"@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#primaryimage"},"thumbnailUrl":"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Ricerca-online-con-strumenti-IA.jpg","articleSection":["Digitization","Senza categoria"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/","url":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/","name":"From SEO to GEO: Optimizing for Generative Search Engines - Oltrematica","isPartOf":{"@id":"https:\/\/oltrematica.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#primaryimage"},"image":{"@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#primaryimage"},"thumbnailUrl":"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Ricerca-online-con-strumenti-IA.jpg","datePublished":"2025-06-11T08:14:38+00:00","dateModified":"2026-05-11T08:54:04+00:00","description":"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO.","breadcrumb":{"@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#primaryimage","url":"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Ricerca-online-con-strumenti-IA.jpg","contentUrl":"https:\/\/oltrematica.it\/wp-content\/uploads\/2025\/06\/Ricerca-online-con-strumenti-IA.jpg","width":1024,"height":683,"caption":"With the advent of generative search engines, the SEO paradigm is evolving into a new approach, defined by the acronym GEO. In the image, two hands\u2014one robotic and one human\u2014perform a search on a computer."},{"@type":"BreadcrumbList","@id":"https:\/\/oltrematica.it\/en\/from-seo-to-geo-optimizing-for-generative-search-engines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oltrematica.it\/en\/"},{"@type":"ListItem","position":2,"name":"From SEO to GEO: Optimizing for Generative Search Engines"}]},{"@type":"WebSite","@id":"https:\/\/oltrematica.it\/en\/#website","url":"https:\/\/oltrematica.it\/en\/","name":"Oltrematica","description":"L'informatica &egrave; il mezzo, non il fine.","publisher":{"@id":"https:\/\/oltrematica.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oltrematica.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oltrematica.it\/en\/#organization","name":"Oltrematica SRL","url":"https:\/\/oltrematica.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oltrematica.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/oltrematica.it\/wp-content\/uploads\/2024\/10\/cropped-cropped-cropped-Oltrematica_logo_POS.png","contentUrl":"https:\/\/oltrematica.it\/wp-content\/uploads\/2024\/10\/cropped-cropped-cropped-Oltrematica_logo_POS.png","width":881,"height":196,"caption":"Oltrematica SRL"},"image":{"@id":"https:\/\/oltrematica.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/oltrematica\/","https:\/\/www.instagram.com\/oltrematica\/","https:\/\/www.linkedin.com\/company\/oltrematica\/","https:\/\/www.youtube.com\/@oltrematica4631"]},{"@type":"Person","@id":"https:\/\/oltrematica.it\/en\/#\/schema\/person\/df47be7f406dc878c404283eaf2b2488","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3d83b7839d47e1a6d48da2b5b7633acfc48b3aed4bfc52c55d15be859757eb04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3d83b7839d47e1a6d48da2b5b7633acfc48b3aed4bfc52c55d15be859757eb04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d83b7839d47e1a6d48da2b5b7633acfc48b3aed4bfc52c55d15be859757eb04?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/oltrematica.it"]}]}},"_links":{"self":[{"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/posts\/26847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/comments?post=26847"}],"version-history":[{"count":1,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/posts\/26847\/revisions"}],"predecessor-version":[{"id":26848,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/posts\/26847\/revisions\/26848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/media\/26125"}],"wp:attachment":[{"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/media?parent=26847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/categories?post=26847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oltrematica.it\/en\/wp-json\/wp\/v2\/tags?post=26847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}